What We Offer

Technology Connecting People, Places & Commerce.

Sunfire is a digital technology and platform company developing solutions that connect businesses, consumers and physical locations.Our work combines digital platforms, location intelligence, consumer engagement and technology-enabled commerce.

Brands We Have Worked With

Our Platforms

Sunfire DGCDigital gift card technology designed for shopping centres and location-based commerce.Virtual Verge™Location-verification technology designed to connect digital value and experiences with real-world places.

About Us

Our Mission

To develop practical digital platforms and technology that create meaningful connections between people, businesses and real-world places.

Our Objectives:✓ Collaborate
✓ Exceed Expectations
✓ Drive Efficiencies

Our Approach

Always-On

We combine technology, platform design and real-world commercial understanding to develop practical solutions for businesses, consumers and physical locations.

✓ Centralised Team✓ Operating Globally✓ In Real-Time✓ Result: Cost Savings

Our Values

Our organisation is guided by fundamental beliefs and principles rooted in quality, safety, and efficiency. These core values underpin everything we do and are key reasons why we are regarded as a trusted and preferred partner of choice.

✓ Commitment:
✓ Quality
✓ Safety
✓ Efficiency

Our Vision

To build innovative digital platforms that connect people, places and commerce, creating practical and trusted technology solutions for an increasingly connected world.

Contact Us

Terms and Conditions

Last updated: 2026These Terms and Conditions ("Terms") govern your access to and use of the Sunfire Media website, currently accessible at www.sunfiremedia.co.za (the "Website"), and any related content, products or services made available by Sunfire Media from time to time (collectively, the "Services").These Terms constitute a legally binding agreement between you ("User", "you" or "your") and Sunfire Media (Pty) Ltd ("Sunfire Media", "Sunfire", "we", "us" or "our").By accessing or using the Website or Services, you confirm that you have read, understood and agree to be bound by these Terms. If you do not agree to these Terms, you must not access or use the Website or Services.If you access or use the Website or Services on behalf of a company, organisation or other legal entity, you confirm that you have the authority to bind that entity to these Terms. In that case, references to "you" and "your" include that entity.Links to Other ResourcesThe Website or Services may contain links to third-party websites, applications, products or services.Unless expressly stated otherwise, the inclusion of a link does not imply that Sunfire Media approves, endorses, sponsors, recommends or is affiliated with the linked third party or its products or services.Sunfire Media is not responsible for the content, availability, security, policies, products or services of any third-party website or resource. Your use of third-party websites or services is at your own risk and may be subject to the terms, conditions and privacy policies of those third parties.We encourage you to review the applicable legal and privacy information before using any third-party website or service.Prohibited UsesYou may use the Website and Services only for lawful purposes and in accordance with these Terms.You may not use the Website, Services or any content available through them:(a) for any unlawful, fraudulent or unauthorised purpose;(b) in any manner that violates any applicable law or regulation;(c) to infringe or violate the intellectual property, privacy or other rights of Sunfire Media or any third party;(d) to submit false, misleading or fraudulent information;(e) to harass, abuse, threaten, intimidate, defame or otherwise unlawfully harm another person;(f) to upload, transmit or distribute viruses, malicious code or any other harmful technology;(g) to gain, or attempt to gain, unauthorised access to the Website, Services, systems, networks or data;(h) to interfere with, disrupt or compromise the security, functionality or operation of the Website or Services;(i) to use automated systems, bots, spiders, crawlers or similar technologies to access, copy or extract content from the Website without our prior written permission, except where permitted by applicable law; or(j) for any purpose that could damage the reputation, security or operation of Sunfire Media, the Website or the Services.We reserve the right to suspend, restrict or terminate access to the Website or Services where we reasonably believe that these Terms have been breached.Intellectual Property RightsFor the purposes of these Terms, "Intellectual Property Rights" includes all present and future rights relating to copyright, trademarks, trade names, designs, patents, inventions, domain names, databases, confidential information, goodwill and other intellectual property rights, whether registered or unregistered.All intellectual property rights in and relating to the Website, Services and their content, including text, graphics, logos, branding, software, designs and other materials, are owned by or licensed to Sunfire Media unless otherwise stated.Nothing in these Terms transfers any intellectual property rights to you.You may not copy, reproduce, modify, distribute, publish, display, commercially exploit or otherwise use any content from the Website or Services without the prior written permission of Sunfire Media or the relevant rights holder, except where permitted by applicable law.Sunfire, Sunfire DGC, Virtual Verge™ and associated logos, names and branding may be trademarks, trade names or other proprietary assets of Sunfire Media or its licensors. Your use of the Website or Services does not grant you any licence or right to use such intellectual property except as expressly permitted by Sunfire Media.Availability of the Website and ServicesWe aim to keep the Website and Services available and operating reliably. However, we do not guarantee that the Website or Services will always be available, uninterrupted, secure or error-free.We may modify, suspend, restrict or discontinue any part of the Website or Services from time to time without prior notice where reasonably necessary.Sunfire Media will not be responsible for any loss arising solely from the temporary unavailability, interruption or modification of the Website or Services, subject always to applicable law.DisclaimerThe Website and its content are provided for general information purposes unless expressly stated otherwise.While Sunfire Media makes reasonable efforts to keep information on the Website accurate and up to date, we do not warrant that all information will always be complete, accurate or current.Nothing on this Website constitutes legal, financial, banking, investment or other professional advice unless expressly stated otherwise.You should obtain independent professional advice where appropriate before making decisions based on information obtained through the Website or Services.Limitation of LiabilityTo the fullest extent permitted by applicable law, Sunfire Media, its directors, officers, employees, contractors, agents, suppliers and licensors will not be liable for any indirect, incidental, special, consequential or punitive loss or damage arising from or relating to your use of, or inability to use, the Website or Services.This includes, where permitted by law, loss of profits, revenue, business, goodwill, anticipated savings, data or business opportunity.Nothing in these Terms excludes or limits any liability that cannot lawfully be excluded or limited under applicable South African law.To the extent permitted by law, and subject to any rights you may have under applicable consumer protection legislation, Sunfire Media's aggregate liability arising from or relating to the Website or Services will be limited to the amount, if any, paid by you directly to Sunfire Media for the specific Service giving rise to the claim during the three months preceding the event giving rise to that claim.IndemnificationTo the extent permitted by applicable law, you agree to indemnify and hold harmless Sunfire Media, its affiliates, directors, officers, employees, contractors, agents, suppliers and licensors from and against losses, liabilities, damages, claims and reasonable costs arising from:(a) your unlawful use of the Website or Services;(b) your breach of these Terms; or(c) your violation of the rights of any third party.This indemnity will apply only to the extent permitted by applicable law.SeverabilityIf any provision of these Terms is found by a court or other competent authority to be unlawful, invalid or unenforceable, that provision will be enforced to the maximum extent permitted by applicable law.The remaining provisions of these Terms will remain valid and enforceable.Governing Law and Dispute ResolutionThese Terms are governed by and must be interpreted in accordance with the laws of the Republic of South Africa.Any dispute arising from or relating to these Terms, the Website or the Services will, subject to any applicable law, be subject to the jurisdiction of the courts of the Republic of South Africa.Nothing in this section limits any rights that a consumer may have under applicable South African law.Changes to These TermsSunfire Media may update or amend these Terms from time to time.When we make changes, we will update the "Last updated" date at the top of this page.Any updated Terms will take effect when published on the Website unless otherwise stated.Your continued use of the Website or Services after updated Terms have been published constitutes acceptance of those updated Terms.Acceptance of These TermsBy accessing or using the Website or Services, you acknowledge that you have read, understood and agree to be bound by these Terms.If you do not agree to these Terms, you must not access or use the Website or Services.Contact UsIf you have any questions, concerns or complaints regarding these Terms, please contact Sunfire Media using the contact details available on our Website.

Disclaimers

Last updated: 2026General InformationThe information provided by Sunfire Media (Pty) Ltd ("Sunfire Media", "Sunfire", "we", "us" or "our") on the Sunfire Media website and through any related digital platforms, applications, products or services (collectively, the "Platform") is provided for general informational purposes.While we endeavour to ensure that information published on the Platform is accurate and reasonably up to date, we make no representation or warranty, express or implied, regarding the accuracy, completeness, reliability, suitability, availability or timeliness of any information, content, products or services provided through the Platform.To the fullest extent permitted by applicable law, your use of the Platform and reliance on any information made available through it is at your own risk.No Professional AdviceUnless expressly stated otherwise, information made available through the Platform is provided for general information purposes only and should not be regarded as legal, financial, banking, investment, tax, accounting or other professional advice.You should obtain appropriate independent professional advice before making decisions based on information obtained through the Platform where such advice is required.Website Availability and Technical IssuesWe make reasonable efforts to maintain the availability and security of the Platform. However, we do not guarantee that the Platform will always be available, uninterrupted, secure, error-free or free from viruses or other harmful components.The Platform may occasionally be unavailable due to maintenance, technical issues, third-party service interruptions or circumstances beyond our reasonable control.To the fullest extent permitted by applicable law, Sunfire Media will not be liable for losses arising from the temporary unavailability, interruption or malfunction of the Platform.Third-Party Content and External LinksThe Platform may contain links to third-party websites, services, applications or resources.These links are provided for convenience and informational purposes only. Unless expressly stated otherwise, their inclusion does not constitute an endorsement, approval, sponsorship or recommendation by Sunfire Media.Sunfire Media does not control third-party websites or services and is not responsible for their content, availability, privacy practices, security or terms of use.Your use of third-party websites or services is subject to the terms and policies of those third parties.Third-Party ServicesCertain Sunfire Media products, platforms or services may integrate with, rely upon or interact with third-party service providers, including technology, payment, banking, communications, location, verification or other service providers.Where applicable, those third-party services may be subject to their own terms, conditions, privacy notices and operational requirements.Sunfire Media is not responsible for failures, delays, interruptions or other issues arising from services provided independently by third parties, except to the extent that liability cannot lawfully be excluded under applicable law.Digital Platforms and Future ProductsInformation relating to Sunfire Media's products, services, platforms or future developments may change from time to time.Descriptions, features, functionality, availability, pricing and specifications may be updated, modified, suspended or withdrawn without notice, subject to applicable contractual or legal requirements.Any reference to a planned, proposed or future product or service does not constitute a binding commitment by Sunfire Media to make that product or service available.User-Generated Content and Third-Party ViewsWhere the Platform permits users, customers, contributors or other third parties to submit, publish or share content, the views and opinions expressed in such content are those of the relevant author or contributor and do not necessarily represent the views of Sunfire Media.We reserve the right, where reasonably necessary and subject to applicable law, to remove or restrict access to content that is unlawful, misleading, offensive, infringes the rights of others or otherwise breaches applicable terms or policies.Intellectual PropertyUnless otherwise indicated, the content, branding, graphics, logos, text, designs, software and other materials available on the Platform are owned by or licensed to Sunfire Media and are protected by applicable intellectual property laws.Nothing on the Platform grants any licence or right to use Sunfire Media's intellectual property without our prior written permission, except where expressly permitted by applicable law.Limitation of LiabilityTo the fullest extent permitted by applicable law, Sunfire Media shall not be liable for any indirect, incidental, special or consequential loss or damage arising from or connected with:your use of, or inability to use, the Platform;
reliance on information published on the Platform;
technical failures, interruptions or delays;
third-party websites, services or content; or
unauthorised access to systems or data,
except where such liability cannot lawfully be excluded or limited.Nothing in this Disclaimer is intended to exclude or limit any rights or protections that cannot lawfully be excluded or limited under applicable South African law.Changes to This DisclaimerWe may update this Disclaimer from time to time to reflect changes to our Platform, products, services, business operations or applicable legal requirements.Any updated version will be published on this page with a revised "Last updated" date.Your continued use of the Platform following the publication of an updated Disclaimer will be subject to the updated version.Contact UsIf you have any questions regarding this Disclaimer, please contact:Sunfire Media (Pty) Ltd
Email: [email protected]
Website: www.sunfiremedia.co.za

Privacy and Cookie Policy

Last updated: 20261. IntroductionThis Privacy Policy explains how Sunfire Media (Pty) Ltd ("Sunfire Media", "Sunfire", "we", "us" or "our") collects, uses, stores, shares and protects personal information when you use our websites, mobile sites, applications, social media platforms, products, services or other technology through which you interact with us (collectively, the "Platforms").Sunfire Media (Pty) Ltd is a company registered in the Republic of South Africa under registration number 2014/098905/07.This Privacy Policy should be read together with any applicable terms and conditions, notices or platform-specific policies.By using our Platforms or providing personal information to us, you acknowledge that your personal information may be processed in accordance with this Privacy Policy and applicable South African law.2. Personal Information We CollectDepending on how you interact with us, we may collect personal information that you provide directly to us or that is generated through your use of our Platforms.This may include:your name and surname;
contact information, including your email address and telephone number;
identity or passport information where required for a particular product, service or legal purpose;
date of birth where relevant;
company and business information;
information you provide when completing forms or communicating with us;
information relating to products or services in which you express an interest;
communication preferences;
technical and usage information relating to your use of our Platforms; and
other information reasonably required to provide our products or services or comply with applicable legal or regulatory obligations.
If you choose not to provide personal information that is required for a particular service, we may not be able to provide that service to you.3. Information Collected AutomaticallyWhen you use our Platforms, certain technical and usage information may be collected automatically.This may include:IP address;
browser and device information;
operating system;
pages or content accessed;
date and time of access;
referring website or source;
cookie and similar technology information; and
location information where you have permitted access or where required for a particular Platform function.
We may use aggregated and anonymised information to understand how our Platforms are used and to improve our products and services.4. Information From Third PartiesWhere permitted by law, we may receive information about you from third-party service providers, business partners, publicly available sources or other legitimate sources.Where appropriate, this information may be combined with information we already hold about you for purposes consistent with applicable law and this Privacy Policy.5. How We Use Personal InformationWe may process personal information for the following purposes:to provide and administer our products and services;
to communicate with you;
to respond to enquiries, requests or complaints;
to manage our customer and business relationships;
to maintain internal records;
to improve our Platforms, products and services;
to provide customer support;
to conduct research and analyse the use of our Platforms;
to protect our Platforms, systems and users;
to detect, prevent and investigate fraud, suspicious activity and security incidents;
to comply with legal, regulatory and contractual obligations;
to establish, exercise or defend legal rights;
to communicate information about products, services or developments that may be relevant to you, where permitted by law; and
for other purposes communicated to you when your information is collected.
6. Lawful Basis for Processing
We process personal information where permitted or required by applicable law.Depending on the circumstances, this may include processing that is necessary:to enter into or perform a contract with you;
to comply with a legal or regulatory obligation;
for our legitimate business interests, provided that your rights and interests are appropriately protected;
to protect or pursue legitimate legal interests; or
where you have provided consent, where consent is required.
Where processing is based on consent, you may withdraw your consent at any time, subject to applicable legal and contractual requirements.7. Direct MarketingWhere permitted by applicable law, Sunfire Media may send you information about our products, services or developments that may be of interest to you.You may opt out of receiving marketing communications at any time by:using the unsubscribe facility provided in the communication; or
contacting us using the contact details provided below.
Even where you opt out of marketing communications, we may still send you important service, legal, security or transactional communications where necessary.8. How We Share Personal InformationWe do not sell personal information.We may share personal information where reasonably necessary with:service providers who assist us with technology, hosting, communications, analytics, security or other business services;
professional advisers;
financial, banking, payment or verification service providers where relevant to a particular service;
regulators, government authorities, law enforcement agencies or other parties where required or permitted by law;
parties involved in a corporate transaction, restructuring, acquisition or sale of all or part of our business; and
other parties where you have authorised or requested the disclosure.
Where third parties process personal information on our behalf, we take reasonable steps to require appropriate protection and lawful processing of that information.9. Data SecurityWe take reasonable technical, organisational and administrative measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.However, no method of electronic transmission or storage is completely secure. While we take reasonable steps to protect personal information, we cannot guarantee absolute security.Users should also take reasonable steps to protect their accounts, passwords, devices and personal information.10. Cookies and Similar TechnologiesOur Platforms may use cookies and similar technologies to support functionality, understand usage, improve performance and, where applicable, personalise user experiences.Cookies are small data files stored on your device when you visit certain websites or use certain digital services.You may be able to control or disable certain cookies through your browser or device settings.Please note that restricting certain cookies may affect the functionality or availability of parts of our Platforms.Where required by applicable law, we will provide appropriate information or obtain consent in relation to the use of cookies or similar technologies.11. Links to Third-Party WebsitesOur Platforms may contain links to third-party websites, applications or services.Once you leave our Platform or interact with a third-party service, that third party's privacy practices and terms may apply.Sunfire Media does not control third-party websites or services and is not responsible for their privacy practices or the protection of information you provide to them.We recommend that you review the privacy policy of any third-party service you use.12. Retention of Personal InformationWe retain personal information only for as long as reasonably necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law.Retention periods may depend on:the nature of the information;
the purpose for which it was collected;
contractual requirements;
legal or regulatory obligations;
tax or accounting requirements;
fraud prevention and security requirements;
dispute resolution; or
the establishment, exercise or defence of legal claims.
When personal information is no longer required, we will take reasonable steps to delete, destroy, anonymise or otherwise securely dispose of it in accordance with applicable law.13. International Transfers of Personal InformationSunfire Media operates primarily from South Africa.Certain service providers or technology infrastructure used by us may process or store personal information outside South Africa.Where personal information is transferred internationally, we will take reasonable steps to ensure that the transfer and processing are conducted in accordance with applicable South African law and that appropriate safeguards are applied where required.14. Your Privacy RightsSubject to applicable law, you may have rights in relation to your personal information, including the right to:request access to personal information held about you;
request the correction of inaccurate or incomplete personal information;
object to certain processing of personal information;
withdraw consent where processing is based on consent;
request information about how your personal information is processed; and
lodge a complaint with the appropriate regulatory authority.
Requests relating to personal information may be directed to our Information Officer using the contact details below.15. Children's and Minors' InformationCertain Sunfire Media websites, platforms, products or services may have specific age requirements.Sunfire DGC and any related platform requiring user registration are intended only for persons aged 18 years or older. We do not knowingly permit persons under the age of 18 to register for or use those services.Where age-restricted registration applies, Sunfire Media may implement reasonable controls designed to support the relevant age requirement.Sunfire DGC is designed not to knowingly collect or process personal information from minors.Where Sunfire Media processes personal information relating to minors in connection with any other product or service, such processing will be handled in accordance with applicable South African law.16. Fraud, Security and ComplianceWe may process personal information where reasonably necessary to:prevent or detect fraud;
investigate suspicious or unlawful activity;
protect the security and integrity of our Platforms;
comply with applicable legal or regulatory obligations; and
protect the rights, property or safety of Sunfire Media, our users or others.
Certain Sunfire Media products or services may have additional verification, security or compliance requirements. Where applicable, further information will be provided through the relevant product or service terms and privacy notices.17. Changes to This Privacy PolicyWe may update this Privacy Policy from time to time to reflect changes to our business, Platforms, products, services or applicable legal requirements.The updated Privacy Policy will be published on this page with a revised "Last updated" date.Where required by applicable law, we will provide additional notice of material changes.18. Contact Us and Information OfficerIf you have questions about this Privacy Policy or how Sunfire Media processes personal information, please contact:Sunfire Media (Pty) Ltd
Registration Number: 2014/098905/07
Information Officer Email:
[email protected]